WAN-IFRA

A publication of the World Editors Forum

Date

Thu - 24.05.2012


Financial Times scraps sports coverage

Financial Times scraps sports coverage

The Financial Times has today announced plans to drop its sports coverage. Since a redesign in April 2007, the sports page has only been present on Mondays and at weekends. Now the only sports related coverage will be Simon Kuper's column every Saturday, although sports business will still be covered. The changes will come into effect on Saturday 14th February and were explained by an FT spokeswoman as "part of a strategy to focus on our core strengths".

With most daily newspapers trying to cover everything from humanitarian crisis to the latest must-have handbag yet still struggling, maybe specialisation is the key. Removing sports coverage from a business publication is hardly a controversial idea, and may in fact be a sensible one. Its highly unlikely that readers buy the FT to read the sports section, or that many would be devastated by its loss. A business newspaper with business content. Pretty self-explanatory.


Links

Author

Helena Deards

Date

2009-02-05 14:32

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