Trinity Mirror has joined other media organizations and newspapers in the social media revolution by introducing new interactive tools to its websites in collaboration with social media firm Pluck. The tools will be incorporated using APIs and widgets, Journalism.co.uk reports.

According to David Black, Trinity Mirror's group director of digital publishing, "Our strategy is all about building a really engaged online audience. We see interactivity as absolutely critical to improving the experience we offer to our users."

Pluck's features will appear on Mirror.co.uk, Sunday Mail and Daily Record, Liverpool Echo, Coventry Telegraph and Gazette Live websites.

More additions planned for later this year are individual profiles and the implementation of user comments.

Source: Journalism.co.uk