Even though the Tribune Co. recently filed for bankruptcy - last week they launched The Syndicate, "a new online multimedia content marketplace bringing the latest news, lifestyle stories and sports reports to visitors of Tribune Co.'s television and newspaper web sites," Editor & Publisher reports.

The marketplace provides access to content through interactive elements - including video, photos, graphics, trivia and quizzes.

According to Andy Friedman, vice president/interactive content for Tribune Interactive, "Our mission is to super-serve our Web site visitors around the clock. We know our visitors want information that they can read and view. With The Syndicate, we keep our visitors current on what matters to them, complementing what they read with what they watch and vice versa."

The Syndicate is a blend of personalized news and multimedia that highlights the direction that many news organizations are going in order to provide increased interactive and localized content.

Source: Editor & Publisher