As reported earlier, the Reuters Institute for the Study of Journalism published a report titled What's Happening to Our News?, arguing that digital technology is threatening the quality and the economic foundations of British journalism. The study also believes that online sources should be required to differentiate quality journalism from "the noise of the web," Press Gazette reports.

According to the report, this differentiation should be made using a "digital kitemark" or a flag that would indicate which articles come from reputed sources and which do not. The kitemark "could be visual and electronic, via embedded meta-data."

The report suggests that the digital marker would "serve to sharpen the general brand of professional journalism" by indicating that a "website had been subjected to a rigorous series of checks, and further, had been created by a professional journalist employed to write in a specific field of coverage." Hence differentiating them from blogs, which remain "outside any formal editorial process or code of conduct."

Source: Press Gazette