The Rocky Mountain News' staff has created a Web site to rally public support following an announcement by E.W. Scripps Co. that the Denver daily was up for sale and would close the paper if there were no buyers.

IwantMyRocky.com is a forum for readers to propose methods and "share memories" from Colorado's oldest business.

"If we can't save the Rocky," columnist at the 149-year-old paper, Mike Littwin, writes, "We can, at minimum, make some noise before we go."

Staffers have sent out emails and messages to readers and community members urging them to protest the ultimatum offered by Scripps, saying that the timing of the sale is far from optimal during an economic recession in the holiday season.

The site's function is a chance for readers and staffers to express "why the newspaper is important to them," and the role it has played in the community.

Source: Colorado Independent