In a move that could violate Federal Communications Commission guidelines on network neutrality, Internet giant Google has approached online carriers to create a "fast lane" for its content, according to the Wall Street Journal.

FCC guidelines state that all cable and phone companies that operate the data pipelines "are supposed to treat all traffic the same," Reuters is reporting. Google's previous stance has been one of "equal network access for all content providers."

The OpenEdge proposal would accelerate Google's service for users by placing them directly within the network of the service providers.

Google made the offer to WSJ and said that other companies could strike "similar deals," the newspaper reported.

Source: Reuters