Gannett has just launched ContentOne, an initiative which will "upend the traditional thinking about content in our industry, both in how we gather it and how we sell it," according to Gannett president, Craig Dubow.

The initiative is a "venture as a system for content development, sharing and information gathering, which is meant to eliminate content redundancies across its papers in order to better focus on deep local content," according to Clickz.

In addition to ContentOne, Gannett has recently added Metromix to the QuadrantOne newspaper site network which is co-owed by Gannett, Hearst, The New York Times and the Tribune.

The changes highlight Gannett's focus on digital growth and online ad revenue streams.

Source: ClickZ