Netvibes, a leading widget and personalized start page platform, has launched magazine-style formats for start pages and widgets that will "completely transform the way people visualize RSS feed content." The project was launched in collaboration with CondéNast and French newspaper, Le Parisien.

With the new design widgets can be resized and displayed across new layouts. RSS feeds can now display text, photo and video content in four different ways. According to eMediaWire the change is a paroxysm for online news, "widgets can finally break out of the traditional column-only format, enabling branded media content to be published exactly the way it was meant to be seen."

Le Parisien got involved because according to new media director, Isabelle André, "underlines our commitment as a leading, innovative player in the French online publishing landscape, particularly in video news." In addition, André feels that "this new approach will greatly facilitate creative RSS usage and widget publishing, to reach even wider audiences on the Web," which highlights how this project appeals to online news sources.

Source: eMediaWire