The Obama presidential campaign has proved to be not only an example of how to run an effective campaign - but how to run an effective newsroom. Obama's focus on technology is key; by using email, Facebook, YouTube, text messages and a custom iPhone application he manages to stay in touch with staff and supporters.

The text messages are based on area code and update supporters of local campaign events, voter registration and other big news. Imagine if newsrooms used this to alert reporters about breaking-news situations.

The Obama iPhone application allows users to read the latest campaign statements, press releases and features photo and video highlights. The application even scans the users phone book to suggest people to call in swing states. Once again, newspapers should consider this kind of technology to connect all newsroom personnel.

After witnessing the effectiveness of his campaign, newsrooms should look to his method and make use of technology to reach out to audiences from a variety of media sources and platforms.

Source: Recovering Journalist, Courier Post Online