Today the Times Online launched the Times Mobile website designed for mobile devices. The site will allow cell phones and other mobile devices to access text, pictures and multimedia content on the website. According to Bizcommunity, The Times is the first South African news site to launch a service for mobile content.

Several features of the new service include a weather service, which picks up the user's location automatically in order to provide relevant weather data. Furthermore, users can download audio and video clips for free and browse the career section of the site.

According to Colin Daniels, publisher of The Times Online, "the African mobile market is currently the fastest growing in the world, so it's important that every media company gears their strategy towards having a strong presence in the mobile arena."

"In South Africa, far more people have access to the internet via their mobile phones than from regular PCs. Therefore, we need to be able to offer our digital content in a user-friendly and accessible way to our readers. We also expect this mobile platform to turn into a highly effective advertising channel," Daniels added.

Source: Bizcommunity