Middle East: Titles to be audited exceeds 100 for the first time

Posted by Lauren Drablier on October 14, 2008 at 7:57 AM

BPA Worldwide, the global industry resource for verified audience data and media knowledge, recently reported the number of print titles to be audited exceeds 100 in the Middle East for the first time.

The countries in the region that have titles to be audited are Jordan, Lebanon, Bahrain, Oman and Saudi Arabia, as well as the United Arab Emirates.

According to BPA's Managing Director for Europe, Middle East & Africa, Stuart Wilkinson, "One interesting aspect of this development is that we are seeing media owners in the region broaden their understanding of how an audit can help their brand which is leading to more interest in interactive and event audits, as well as conventional print auditing."

Wilkinson also stated that buyer demand and advertising are key reasons behind media owners recognition of the value of auditing.

Sources: Press release Coco Communications