A publication of the World Editors Forum


Mon - 26.06.2017

China: Axel Springer launches Chinese Auto Bild site

China: Axel Springer launches Chinese Auto Bild site

Prominent German newspaper publisher Axel Springer announced that it was expanding its digital initiative by launching www.autobild.com.cn, a Chinese version of its automobile magazine Auto Bild. The company said it will continue to venture into the global Internet market, Publicitas wrote.
The site will include the magazine's local and international content as well as Web 2.0 community features, individual profiles, blogs, forums and image and video galleries. The portal will encourage user interaction and entertainment, according to Publicitas.

"The successful internationalization strategy of the Auto Bild Group has now also been extended to the digital sector. Auto Bild is launching in China, a country with strong growth prospects although it is already the second-largest automobile market in the world", said Auto Bild & Sports Bild Publishing Director Dr. Hans Hamer.

Autobild.de had 930,000 unique users in the second part of 2008. From August to September, the site's visits increased by 12 percent to 4.7 million. Its year-on-year growth in online visits amounted to 39 percent. Auto Bild has 40 million readers worldwide.

Source: Publicitas



Alisa Zykova


2008-10-28 10:58

The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation