WAN-IFRA

A publication of the World Editors Forum

Date

Thu - 24.05.2012


UK: Birmingham Post to relaunch

UK: Birmingham Post to relaunch

The Birmingham Post relaunched Monday, October 20, as a tabloid-sized, business focused newspaper. The Post and sister papers, Birmingham Mail and Sunday Mercury are making 65 editorial staff cuts, moving into a new £7.5 million newsroom and will use a more streamlined, online-focused publishing system.

According to paidContent, the changes are designed to improve advertising revenue by connecting the brand across all platforms. The paper is also cutting its Saturday edition and plans to target the city's professionals, aged 25 to 44.

Sources: paidContent


Links

Author

Lauren Drablier

Date

2008-10-20 14:00

The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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