As part of a marketing deal with Warner Music, James Blunt will be the first guest editor of the free daily Metro International. Blunt will be editing the global edition of MI on November 17.
In addition to editing, Blunt will work on a feature about the humanitarian organization, Médecins Sans Frontières.
To promote the special edition, there will be a one month campaign on radio, in print and online. Blunt will be editing from the Rome office and starting October 20, readers can enter an online contest to be Blunt's "deputy" while he is editing.
According to Matthieu Lauriot-Prevost, senior VP of international marketing at Warner Music, this project demonstrates the new, creative ways that are being used to connect artists and audiences around the world.
Other papers such as the UK's Independent has had guest editors. In May 2006, when U2's Bono guest edited, the Independent saw a sales increase of 70,000 copies.
Sources: The Guardian