Head of video at FT, Richard Edgar explained some of the improvements that will come with the increased video content, "we could improve the workflow that we've got at the moment, in order to turn things around more quickly. I think that's one of the key things, because it's one of the big delays. Once you've got the video, there's quite a delay before its goes online."
According to Edgar there are no plans to use user-generated video or footage from external sites, the FT plans to retain high editorial control of content. However, he did note that FT is experimenting with live video streams where readers can submit comments or questions.
Essentially, the FT wants to remain a source of analysis because according to Edgar, "people want to hear analytical voices, they want to hear policy makers' voices, and something that we have at the FT is access to those policy makers."