US: Wall Street Journal to launch new website Tuesday

Posted by Lauren Drablier on September 15, 2008 at 9:34 AM
The Wall Street Journal is set to launch their new website on Tuesday morning according to the New York Times.

WSJcom.190.jpgThe new website is similar to the old one, however, it will have a new look with less ads and no more navigation buttons on the left side of the homepage.  

Non-subscribers will still not have access to most of The Journal's business news articles.  However, subscribers will now be able to comment on every story by creating their own personal profiles.  

Executive editor for online news at the WSJ, Alan Murray, expects this new system to be "very powerful." Plans to eventually allow non-subscribers to create accounts is also in the works, as long as their identities can be verified before they create an account.

If successful, the WSJ.com could become a hub for business conversation.  On the downside, it risks becoming too exclusive to lure new readers.


Source: New York Times


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