Spanish free business daily, Negocio was re-launched last week with a new look.
Negocio was first launched in April 2006 and was the first free subscription newspaper in Spain. It has a daily circulation of 63,000 but, according to Newspaper Innovation, there are plans to increase circulation by 20,000.
Miguel Buckenmeyer, the designer of the new layout, said: "The paper wanted both to modernize its image and blur the distinction between 'paid' and 'free' content. In Spain there is a great bias against 'free' papers by many people who regularly read newspapers. Therefore, it was important for the redesign to depict Negocio as a 'quality paper.'
Sources: Newspaper Innovation