Casa Ed. El Tiempo (CEET) will launch a free daily in Bogotá, Medellín, Barranquilla and Cali on 15 September.
The new paper will have an initial circulation of 300,000 - this will make it the widest circulated paper in Colombia. Paid paper El Tiempo currently has the highest circulation: 240,000 daily copies.
Columbian media group CEET will increase its grip on the Colombian market with the launch of this new paper, as it also publishes dailies El Tiempo, Hoy, Portafolio (business) and other regional newspapers.
The Colombian paper will have a similar design as Spainish free daily ADN. Spanish publisher Planeta owns a 55% stake in CEET. Planeta is the publisher of ADN.
The new paper, which has no title as yet, is the second free daily to be launched in Colombia. In 2006, Diario Occidente (Cali) was converted to a free daily.
Source: Newspaper Innovation