User comments on websites has become standard fare for most media organizations. But according to the Poynter Institute's Bob Steele and Kelly McBride, who spoke at the Unity: Journalists of Colour Convention, news organizations must make it easy and inviting for users to comment, otherwise they may inhibit the discourse they purport to initiate.

Editor and Publisher looked into the matter in order to see the mechanisms that newspaper sites were employing when dealing with user-generated content and found a range of methods.

The research found:

-All of the top 10 US newspaper websites reviewed have mechanisms to monitor the content, be it screening comments or urging users to report offences
-Some sites require registration
-Some sites preview comments prior to their publication
-Some used both

According to Editor and Publisher, the most "liberal" policy about user's posts is from the Wall Street Journal, since neither registration or moderation are used and readers are pushed to self-police and report offences.

The Los Angeles Times had the "most stringent" and "severely worded" rules that referred to discrimination, false advertising and interrupted online access:

WARNING: A VIOLATION OF THESE POSTING RULES MAY BE REFERRED TO LAW ENFORCEMENT AUTHORITIES.

This is exactly the kind of unappealing, and threatening phrase that Poynter's Steel and McBride warned against, saying that they could be perceived as "hostile."

Less "threatening" in tone, the Denver Post's Neighbor forum includes the following guidelines:

Think of Neighbors as a neighborhood gathering, where conversation is lively and civil. What's important to you is probably of interest to others - if your neighbors don't know about something, they will appreciate if you share your knowledge. The community and its users will decide what the site becomes, but it is not intended to be a free-for-all.

Retaining more "civility", the New York Daily News writes:

Be nice. Think about others. People often say things on boards that they would be ashamed to say to someone face to face. Please treat other users with respect.

Source: Editor and Publisher