The Star Tribune announces that it is transforming its online edition into a blog that will allow for the site to be updated regularly and for interaction between readers and editorial staff to be increased so as to "reinvent" print and online opinion journalism, reports StarTribune.com.

"We have two products, the Web-based one and the newsprint one. The newsprint one doesn't change during the day, because it can't. The Web-based one can, but it doesn't, because we use it mainly to present a snapshot of what we were thinking and writing about yesterday. I realized we could turn that model on its head by making the Web version change throughout the day and letting the newsprint version handle the snapshot,'' said Eric Ringham, the paper's commentary editor.

On weekdays, the Opinion Exchange section will feature a summary of daily Editorial Board meetings and encourage readers to provide their opinions, which may "inform" and possibly "influence" editorial views. "Traditional" editorials will be posted alongside opinions that evolve throughout the day, such as columns and YouTube videos.

The "best" of Opinion Exchange will be published in the following day's paper, writes SrtarTribune.com.

Source: StarTribune.com