Guardian.co.uk is still the most popular UK newspaper website, with 20,622,063 unique users last month, compared to 20,499,858 in June. This may be largely due to the sports-focused coverage that the paper featured in that month, such as the Tour de France, Wimbledon and English Test cricket, reports Guardian.co.uk.

Audit Bureau of Circulations Electronic (ABCe) figures show that Guardian.co.uk had a 28.4% increase in uniques since July 2007. Meanwhile, page impressions jumped by 1.8% to 186,430,603 in July.

Telegraph.co.uk ranks second, with 18,746,025 unique users in July, having dropped by 4.9% from 19,712,622 in June. Mail Online remains in third place with 18,705,552 uniques, a 16.8% growth from 16,015,211 in June.

Year-on-year, both Telegraph.co.uk and Mail Online experienced growth in uniques since July 2007, the figures being 108.5% and 57.7%, respectively.

Sun Online has a 69% growth in uniques from July 2007 and a 3% growth since last month, reaching 15,972,490.

Telegraph.co.uk had a decrease in page impressions from 151,857,375 to 140,318,137 while Dailymail.co.uk's page impressions surged to 143,587,842 in July from 119,483,455 in June. Mail Online, meanwhile, had 143,587,842 in July.

Times Online's and The Independent site's page views were at a record high of 123,978,303 and 27,768,695, respectively.

Independent.co.uk had a 9% plunge since last month in uniques, reaching 6,588,929 while Mirror Group Digital uniques decreased by 5% since June to 5,177,230.

UK users are more valuable in terms of advertising revenue. However, the ABCe figures show that UK audience decreased since June for Mirror.co.uk and Telegraph.co.uk.

Mirror.co.uk had a drop of 73,000 to nearly 3 million uniques in the UK, whereas Telegraph.co.uk had a fall of 80,000 to 6.5 million.

Guardian.co.uk's and Times Online uniques in the UK increased to 8.5 million and 5.9 million, respectively. The figure rose for Mail Online and Sun Online to 5.5 million uniques for both titles.

The figures are expected to have an explosive growth this month, following coverage of the Beijing Olympic Games.

Source: Journalism.co.uk, Guardian.co.uk