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US: Philadelphia Inquirer to maximize breaking news coverage online, focus on "competitive" stories

US: Philadelphia Inquirer to maximize breaking news coverage online, focus on "competitive" stories

A memo sent to the staff at the Philadelphia Inquirer explained that the paper should try to cover as much breaking news online as possible, especially if the content is something that readers can get elsewhere or "that benefits from the strengths of the Web", reported Poynter.org.

"Our goal is to publish our content in our products in a thoughtful way. Use our powerful Web site for its reach, immediacy, ability to connect readers with each other and ability to build deep packages," read the memo.

The paper's managing editor recently announced a new policy whereby articles are not to be published online before they have been published in print, a move that some called "backward".

The memo pointed out that the stories that should be put online include:

-Plenty of breaking news
-Competitive stories that other media outlets may be reporting on
-Stories/reviews that may help plan readers' weekends, such as movie or theatre reviews
-Reviews of events that may "end too late for the print editions", e.g. films, concerts, sports

The memo also mentioned that content that should appear simultaneously online and in print is:

-Columns that readers enjoy even if they may not contain breaking news
-Exclusive stories
-Feature stories that don't have a competitive need to be published online first

Source: Poynter Romenesko

See also:

US: Philadelphia Inquirer managing editor takes "backward step"?
US: Response to Philadelphia Inquirer's new online policy



Alisa Zykova


2008-08-13 13:25

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