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France: Le Figaro brings Web to print

France: Le Figaro brings Web to print

French daily newspaper Le Figaro decided to celebrate its status as the premier online news source (3.173 million unique users in June) by reformatting its front page to resemble its Web version.

According to Figaro's chief editor Etienne Mougotte, the Web isn't a competitor for large papers like Le Figaro; it is an "important complement" to print editions.

The audience figures are reassuring the Figaro group, who decided to reinforce its status as an online news portal by engaging in a development scheme that focuses on the digital version of the paper over three years ago.

For the paper to remain loyal to its values, it has to enter the digital age with full force, said Mougotte.

Source: AFP



Alisa Zykova


2008-07-17 12:53

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