Last Monday, Katherine Weymouth, the Washington Post's publisher, announced that Marcus W. Brauchli, 47, would be the new top editor of the Post. Mr. Brauchli's former experience at the Wall Street Journal as top editor, with its integrated print and Web newsrooms, might prove valuable for the Post.

Weymouth is the first Post publisher to have direct control of the website. She hopes that Brauchli will help the Post to progress into new media.

According to the New York Times, the Post is undergoing budget cuts, job cuts, ad revenue reduction and circulation decrease.

In 2007, Brauchli resigned following News Corp.'s buyout of the Journal, lead by Rupert Murdoch, after which Robert Thompson replaced him.

In the last 8 years, the Post's circulation dropped from 800,000 to 673,000. Even though its website draws over nine million unique users per month, the paper hasn't been able to transfer the traffic into revenue. The Post's profit has declined from $14.9 million last year to $1.2 million.

Source: The New York Times

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