According to Editor & Publisher's Jennifer Saba, newspaper Web site traffic increased the amount of unique users, year-over-year, a Nielsen study reported.

Dallas Morning News traffic grew by 156 % to 3.2 million unique users since May 2007, which Saba says is thanks to "search-engine optimization and the Yahoo alliance."

The Politico's traffic increased by a whopping 262 % to 3.5 million since May 2007, most likely due to interest in the current presidential campaigns.

Similarly, newspaper sites like those for Minneapolis's Star Tribune, the New York DailyNews and Atlanta's Journal-Constitution all experienced an increase in unique users.

A number of sites such as those for the San Francisco Chronicle and the Seattle Post-Intelligencer have decreased unique users, by 10% and by 12% respectively.

Source: Editor & Publisher

See also:

US: Nielsen Online: Increasing traffic for newspaper websites