The free business daily paper City AM in London is launching Quick Response (QR) technology, which enables readers to download financial news on their mobile phones.
When a picture of a QR code is taken from a mobile phone, the QR code provides a link to the mobile Internet referring to specific news pages.
City AM claims to be the first newspaper in the UK to make us of QR technology.
These codes have already been extensively used in Japan and China. In France, several magazines successfully tried using the smart barcodes last summer.
City AM already provides a 'mobizine', a mobile-friendly format for its news service.
Source: Brand Republic