WAN-IFRA

A publication of the World Editors Forum

Date

Fri - 25.05.2012


UK: Mobile social networking booms

UK: Mobile social networking booms

Social networks? Mobile? As both phenomena continue to boom, their intertwining seems inevitable. The Guardian reports that more than 10% of UK mobile phone users have accessed social networking sites, such as Facebook, Bebo and MySpace via mobile devices.

According to Nielsen Mobile, of the UK's 48 million mobile phone subscribers, 21 million are also on a social networking site.

Out of this 21 million, about 25% used their mobile phone, each month in the first quarter of 2008, to visit a social networking site.

"Social networking is already a global phenomenon and mobile could be the next big thing in the space," said Kent Ferguson, the client services manager at Nielsen Mobile.

"There could be increased demand for mobile social networking driven by the flat fee price plans offered by the leading operators that give subscribers unlimited mobile internet access."

Nielsen's survey was based on interviews with about 10,000 mobile phone users in the UK.

Source: Guardian


Links

Author

Jean Yves Chainon

Date

2008-05-13 10:35

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