Lessons on the brave new world of citizen journalism via cell phones are coming from the unlikeliest of places: Disney World. Using a new website called Twisney.com, anyone strolling around a Disney park can upload live updates and images from their phone.

Believe it or not, Twisney is not a Disney project nor the work of a venture-capital incubator. Rather, it was created by a 34-year old software developer with two kids who was taking his son to Disney World on a guys-only trip, and wanted to be able to update his wife and daughter back at home.

Twisney users can send short messages to an email address provided on the website, where the messages appear overlaid on an aerial view of the theme park provided by Microsoft's Virtual Earth map. Twisney is also tied in with Twitter; all you have to do is send a Tweet to the Twisney feed.

The posts on Twisney are a mish-mash. While some users post trivial information such as their locations or their photos, others are sharing information valuable to navigating the Disney World parks.

And therein lies the potential of these types of sites, which offer instantaneous information sharing. Writes Wall Street Journal blogger Tom Weber, "The next logical step for Twisney is to have users consistently share real-time intelligence throughout the parks."

As these services evolve and become more popular, there's an opportunity for companies like Disney "to encourage passionate customers and even participate directly in the electronic conversation." There is also a risk for logistical headaches. Imagine one person sending a message to Twisney saying that a ride has a small line; pretty soon all the park will have descended on one place.

The Twisney experiment does, however, illustrate a key truth about today's citizen journalism: it's getting easier to participate. That will inevitably increase the numbers of people who do, changing the landscape of journalism along the way.

How do newspapers cope? The most effective model, like so much in journalism at the moment, remains elusive. Some news organizations like CBS and CNN have launched their own citizen journalism websites. But offering a chance at participation alone is not enough; a good business model is equally key, as Dutch cit-J site Skoeps recently discovered. The only thing newspapers can't do is bury their head in the sand and ignore the increasing levels of amateur participation.

Source: Wall Street Journal through I Want Media