News Corp. has announced plans to further integrate its redesigned Wall Street Journal website and its News International holdings in the UK, such as the Times Online.

"It will be partly about tools, partly about deep linking to each other's content," said Anne Spackman, editor in chief of the Times Online. Spackman also suggested that similarities between The Sun and The New York Post may lead to integration between the two.

The Times had first announced plans for cross-selling advertising opportunities with WSJ. It now seems, however, that the integration will touch editorial as well as advertising content.

Speaking at the PPA conference, Spackman said: "We are increasingly linking to them around subjects of common interest. Our friends down under at news.com.au - we link to sport with them on cricket and rugby; with the Wall Street Journal, it will be the same on business. It will be an extremely useful thing in a way that it would never have been when we were only selling to our home audiences and when there was no power of the link."

In other news from the PPA conference, The Times, published since 1785, announced the beta launch of 200 years-worth of archive content on the web. The archives, which are supported by search technology from FAST, will be free to users initially, although subscription plans may be introduced down the line.

The Telegraph also unveiled plans to introduce user-generated content across its website.

Sources: PaidContentUK, Journalism.co.uk