WAN-IFRA

A publication of the World Editors Forum

Date

Fri - 19.01.2018


US: Baristanet and The Star Ledger launch print local guide, new and traditional media partner

US: Baristanet and The Star Ledger launch print local guide, new and traditional media partner

Hyperlocal new media site Baristanet.com and traditional newspaper The Star Ledger are to launch a print publication, Explore Montclaire, the Ultimate Insider's Guide, which results from the association of both outlets.

Both the newspaper and website are sharing content and ad revenues. The Star Ledger is responsible for distribution.

Explore Montclair has 36 pages and will go out to 70,000 readers on May 15.

According to new media guru Jeff Jarvis, who initially suggested the idea of a partnership between both outlets, "The Ledger has the power of its infrastructure -- printing, distribution, ad sales -- and its reporters and archives as well as its brand and reputation. To compete would be silly and destructive. To cooperate, they can build something together they couldn't build as well apart."

"Last week, Baristanet founder Debbie Galant and Star Ledger editor in chief Jim Willse spoke about the partnership to a group of newspaper and web editors from all over the world," wrote Galant in a blog post.

That group of editors were participants to the World Editors Forum US study tour.

Source: Buzzmachine - The Exploding Newsroom through Journerdism


Links

Author

Jean Yves Chainon

Date

2008-05-05 12:26

The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation