Six months after Apple's iPhone was released, M:Metrics, a measurement firm that studies mobile media, has released a survey that shows that iPhone users access news and information more than other smartphone owners.
A January survey of more than 10,000 adults, show:
- 84.8% of iPhone users accessed news and information on their phones compared to 13.1% of the overall mobile phone market and 58.2% of total smartphone owners, including Blackberries and devices that run Windows
- 58.6% of iPhone users visited a search engine on their phone, compared to 37% of smartphone users in general and 6.1% of mobile phone users
- 30.9% of iPhone users have tuned into mobile TV or a video clip from their phone, which is more than double the percentage that have watched on a smartphone
Mark Donovan, an analyst at M:Metrics, attributes AT&T and its unlimited iPhone data plan as a primary factor in the iPhone's success as a media platform.
"Apple really made a device that is Internet-centric and really fits the kind of digital lifestyle that a lot of people who are jacked into the Internet all the time are used to," he said. "They did a great job of crushing some of the sweet spots of mobile Internet usage."
The rise of Internet usage on mobile phones is another reason for news sites to go mobile.
Watch Apple's progress with the iPhone here.
Source: The New York Times