Google's Print Ads program, which sells contextual display space in print newspapers, has grown to partner over 750 newspapers, according Print Ads Head of Publisher Development Stephanie Davis, speaking at the NAA Marketing conference in Orlando.
Davis said that newspapers and Google need each other. "The implication was clear, however, that perhaps newspapers need Google more," commented The Local Onliner.
Davis said there were five areas to gauge a Google-newspaper relationship, including technology, search, low cost of the site, brand and return on investment.
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Source: SFN Blog - Local Onliner
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