US: Magazine readers increase by 2.2%

Posted by Barbara Nguyen on February 13, 2008 at 9:34 AM

Paid circulation for US magazines rose 2.2 percent in the second half of 2007, reports the New York Post. Publications such as Wired, The Economist and AARP demonstrated several of the highest gains.

Data compiled by the Schaumburg, III.—based Audit Bureau of Circulations showed yesterday that the total circulation of 608 titles, sold for the six-month period that ended Dec. 31, was 359.6 million.

UK-based The Economist led circulation gains in the US with an increase of 13 percent to 721,000 copies. Wired, the popular consumer technology magazine, gained 7.6 percent to 706,000 copies. BusinessWeek, the top-selling business magazine, increased its circulation 1.3 percent to 934,000.

In past Weblog postings, Bruce Nussbaum, BusinessWeek’s managing editor, discussed his vision for the new magazine’s redesign and integration with its online counterpart. BusinessWeek’s gains may reflect Nussbaum’s efforts to synchronize its print and online design and coverage.

Among weekly news magazines, Time reported an 18 percent decline to 3.4 million copies sold.

Source: nypost.com through I Want Media