US: Baltimore Sun launches free daily b
Posted by Barbara Nguyen on February 20, 2008 at 3:10 PM
The Baltimore Sun is set to publish a free daily titled ‘b’. The Tribune Co., which has launched other successful dailies such as Chicago’s RedEye, is behind the new venture. Readers can expect to see b distributed in Baltimore starting April 14.
It seems the success of RedEye has triggered a substantial rise in free daily publications all over the country. Much like the popular RedEye, b targets young adults and will in many ways model itself after the Chicago daily’s successful model. The Baltimore free daily even plans to use copy from RedEye.
Circulation will start at 50,000 copies per day and will later increase to 100,000 by the year’s end.
Like RedEye, b will launch an online version of the tabloid. b’s online counterpart: bthesite.com will be accessible the same day as the print launch. The website will feature a variety of multimedia tools to encourage readers to blog, share their stories, photos and even videos.
Source: free-daily.com through IFRA
It seems the success of RedEye has triggered a substantial rise in free daily publications all over the country. Much like the popular RedEye, b targets young adults and will in many ways model itself after the Chicago daily’s successful model. The Baltimore free daily even plans to use copy from RedEye.
Circulation will start at 50,000 copies per day and will later increase to 100,000 by the year’s end.
Like RedEye, b will launch an online version of the tabloid. b’s online counterpart: bthesite.com will be accessible the same day as the print launch. The website will feature a variety of multimedia tools to encourage readers to blog, share their stories, photos and even videos.
Source: free-daily.com through IFRA
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