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Part 2: Zero Hora’s integration – cross-platform workflows, journalists becoming editors?
Posted by Jean Yves Chainon on February 12, 2008 at 4:54 PM
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![Digg](http://digg.com/submit?phase=2&&url=http://www.editorsweblog.org/analysis/2008/02/part_2_zero_horas_integration.php&bodytext=<form contenteditable="false" mt:asset-id="42" class="mt-enclosure mt-enclosure-image"><img alt="zero-hora-logo.jpg" src="http://www.editorsweblog.org/zero-hora-logo.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="58" width="302" /></form><i>Zero Hora</i>, flagship title of the RBS media group in Brazil, has had an integrated newsroom since last September, which was officially inaugurated in December 2007. In Part 2, Zero Hora’s editors, <b>Marcelo Rech</b> and <b>Marta Gleich</b>, and RBS’ CEO <b>Nelson Sirotsky</b>, explain how the newspaper and other outlets coordinate their efforts across the platforms. Also discussed: does integration lead journalists to increasingly take on ‘editorial’ roles? &title=<b>Part 2: Zero Hora’s integration – cross-platform workflows, journalists becoming editors?</b>){kind=link}