CNN.com, which forayed into citizen journalism last year, is to expand its experiment by creating iReport.com, a citizen journalism feature within its actual news portal.

According to MediaWeek, the site (still under construction) is to be similar to a video-sharing platform and will be video-centric, where “wannabe Anderson Coopers can upload videos, photos and audio files.”

It's still unclear as to how the site will be moderated, if at all.

During previous attempts by CNN to delve into citizen media, such as its campaign debates organized with YouTube, “they not only came away with egg on their face, but gave significant black-eyes to New Media in the process in the eyes of the public,” according to Mark Hopkins in Mashable.com.

Source: Mashable.com through Journerdism