• December 03.2008

Results matching “online papers buy keywo”

4 result(s) displayed (1 - 4 of 4):

Should online papers buy keywords related to tragic news?

Posted by Cyril Gros on December 20, 2007 at 2:35 PM
Online newspapers can’t ignore the power of search engines as they increasingly rely on the Internet for revenue and audience. But buying keywords to stay on top raises ethical issues when it comes to tragic events, should online newspapers simply behave like moneymakers?


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Does online kill the headline?

Posted by Jean Yves Chainon on November 19, 2007 at 12:36 PM
As The Sun completes the integration of its print and online teams, the Guardian comes back on the effects newsroom integration may have on staff, particularly on subeditors, for whom the task of writing headlines is entirely different online.


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Newspapers: Headline writing, use search engine optimization (SEO)

Posted by Jean Yves Chainon on February 7, 2007 at 11:26 AM
Online editions are as important as ever, and getting your online story to show up on search engines is just as essential: it’s a measure of potential web traffic. Here are practical tips, to learn how to top search results.


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Can TimesSelect, and newspaper subscriptions in general, last?

Posted by John Burke on June 21, 2006 at 6:15 PM
No matter how many times I read accounts of New York Times executives reporting the results of their online subscription program, TimesSelect, at various conferences, I just can’t believe behind that cheery disposition that they are actually convinced it is working and will continue to do so.


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