Freesheets' success based on public transport?
Posted by Cyril Gros on December 20, 2007 at 3:30 PM
Since people spend a lot of time in public transports, the Press-Gratuite blog argues that the free newspapers turned this “waste of time” into a beneficial market.
Based on this model, Israel Railways will soon authorize the distribution of all freesheets within its railway stations, ending the monopoly of the free daily newspaper Israeli.
Indeed, massive usage of public transportation offers attention time, a huge pool of consumers and locations to deliver products, which is the perfect recipe to implant a market.
Public venues, like railway stations are perfect to ensure the newspapers’ publishers and advertisers good reach. In France, the free press didn’t establish itself easily, considering pressures from “regular” newspapers delivery or retail businesses. In the end, the freesheets succeeded in being integrated.
The secret to freebies’ successful business remains in people's wasted time in the transports. No wonder the most read French daily newspaper in Sep was a freesheet called “20minutes”...
Source: Le petit blog de la presse gratuite (link in French) through IFRA Executive News Service.
Indeed, massive usage of public transportation offers attention time, a huge pool of consumers and locations to deliver products, which is the perfect recipe to implant a market.
Public venues, like railway stations are perfect to ensure the newspapers’ publishers and advertisers good reach. In France, the free press didn’t establish itself easily, considering pressures from “regular” newspapers delivery or retail businesses. In the end, the freesheets succeeded in being integrated.
The secret to freebies’ successful business remains in people's wasted time in the transports. No wonder the most read French daily newspaper in Sep was a freesheet called “20minutes”...
Source: Le petit blog de la presse gratuite (link in French) through IFRA Executive News Service.
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