Society of editors: top media trends from Will Lewis

Posted by Evan Fell on November 7, 2007 at 9:51 AM

Will Lewis, editor in chief of The Daily Telegraph and Sunday Telegraph, presented his Vision of 2020 at the Society of editors conference final session. His five points concerning media trends are as follows.

1. Localisation. Newspaper online will get much closer to readers. This will be good news for regional newspapers.

2. Personalisation. "It's all about me," declares Lewis, although he really means the readers. Mobiles and other gateways will become the preferred medium for readers and newspapers will have to service this.

3. Established media will enact as enablers. Newsgroups, rather than just handing down pearls of wisdom, will provide a platform for user generated content and allowing users to be part of a community.

4. Double media. Video on its own and text on its own will not be enough. Readers will want both.

5. Customer obsessiveness. It is no longer a secret about what our customers and readers want, we have an amazing amount of data. We will have to make it easier for them to access.

Source: Guardian

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