WAN-IFRA

A publication of the World Editors Forum

Date

Fri - 25.05.2012


New eyetrack research can help online editors

New eyetrack research can help online editors

The online Journalism Review has a synopsis of some new eyetrack and usability research that bolsters the position that editing and designing for online is different that designing for print.

  • Test subjects were in New York
  • Study was conducted in 2005
  • Structured story forms scored well

Usability experts Jakob Nielsen and Tara Pernice Coyne of the Nielsen/Norman Group conducted a Web site eyetracking test with 255 people in New York City And found that online stories fare better when they are tightly edited, highly structured and bullet-list driven.

Read the eyetrack study review by Laura Ruel and Nora Paul at Online Journalism Review.

Author

Robb Montgomery

Date

2007-03-14 15:48

The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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