An Ifra report dubbed ‘Future Press’, examines the strengths of newspapers’ paged presentation, how these have set standards for print media, and how technology is attempting to recreate a similar and effective reading experience.
According to Ifra, newspapers’ main distinctive feature from other media resides in their paged presentation. A newspaper is instantly recognizable for what it is, and by the way content is organized on its pages.

Thus, the paged presentation is essential in making newspaper content more valuable or appealing than in other media.

Size, position, grouping, proximity, weight, area, structure, sequence, consistency, variation, dominance, contrast, number and type of elements are all to be taken into consideration for an optimal information delivery.

“Print remains the most economical and effective method for presenting a complex full-size layout of many and varied information elements, such that not only the elements but also the paged presentation are reliably communicated,” reported bizcommunity.com.

And while newspapers are developing new technologies, which will allow for a cheap and effective diffusion of information, print papers are here to stay, at least until then.

In conclusion then, editors and executives should give increased importance to their layout and paged presentation, since this remains one of the winning features and advantages of newspapers over other media.

Source: bizcommunity.com - Ifra Report