US: Gannett to focus its print products on over 45s
Posted by Jodie Hopperton on December 12, 2006 at 12:07 PM
Once Gannett’s 24/7 newsroom operation is fully operative, they plan to focus on the older generation according to a presentation at the New York Media meetings last week.
“Our newspapers are going to be positioned more in the direction to those more comfortable reading print,” said Sue-Clark Johnson, president of Gannett’s newspaper division. “Our Information Centers enable us to connect to the community, engage readers and provide a more customer-centric approach for our advertisers.” She believes the core newspaper readership is aged 45 and over.
The newsroom will focus breaking news on web sites and digital services whilst newspapers will have less of a ‘news’ focus. The plan is that as the Information Centre matures, the print product will become smaller and more targeted towards the 45years plus market in the middle to upper income bracket.
Source: followthemedia.com
The newsroom will focus breaking news on web sites and digital services whilst newspapers will have less of a ‘news’ focus. The plan is that as the Information Centre matures, the print product will become smaller and more targeted towards the 45years plus market in the middle to upper income bracket.
Source: followthemedia.com
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