India: newspapers grow more than Internet
Recently released in India, the National Readership Study 2006 (NRS 2006) shows that dailies readership continues to grow in the country, having added 12.6 million readers since last year and now counting 203.6 million people.
NRS 2006 states that 18 newspapers are part of the “Five million club”, hence their circulation exceeds five million copies. The Times of India with 7.4 million readers – less than last year - is the only English language daily which entered this list, headed by Dainik Jagran (21.2 million) and Dainik Bhaskar (21 million), both published in Hindi.Overall the readership of English dailies has maintained the same figures as 2005, around 21 million, whereas Hindi newspapers have substantially increased their public.
According to NRS 2006 findings, Internet usage showed a slower growth than anticipated, going from 7.2 million weekly users to 9.4 million.
The National Readership Study 2006 (NRS 2006) in India is released by The National Readership Studies Council (NRSC), and is allegedly the largest survey of its kind in the world. The study has a sample size of 284,373 house-to-house interviews and covers 535 publications — 230 dailies and 305 magazines. It measures media exposure and consumer product penetration in urban and rural India.
Sources: The Hindu
Detailed findings of NRS 2006
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Minor error. The five million club refers to newspapers with a readership of over five million, not circulation.
Pass around readership is fairly high in India, with certain non-English papers averaging as many as 9 readers per copy.
There is no paper that sells more than five million copies in India.
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