With daily newspaper circulations declining throughout much of the world, the UK-printed "weekly newspaper," The Economist stands out, having doubled its circulation over the past 12 years to over a million copies, all under the reign of its editor, Bill Emmott. What's more, Emmott expects the paper's circulation to double again within the next ten years.

Here are some highlights from an interview that Emmott gave to Press Gazette:

Circulation: "Currently our circulation is increasing by seven to eight per cent every year. It's simple arithmetic to work out that in 10 years, we'll double, as long as things don't change."

Redesign vs. content: in 2001, Economist readers were delighted to find their newspaper had become full-color. But Emmott doesn't see design as having much to do with the paper's success; "Once a decade seems about right (for a redesign). Design is overdone these days. You should be accessible and easy to navigate, but beyond that it's the content that counts."

Anonymity: The Economist practices a different kind of anonymity than most papers; its articles do not have bylines. "We're no different from other journalists: we don't lose that urge for a byline just because we join The Economist," said Emmott. "... if a journalist is really turned on by international affairs, then The Economist is a unique place to work where they will gain a lot of access to companies and governments and experts. They gain a lot for what they give up."

Source: Press Gazette