UK: Community websites = fastest growing internet brands

Posted by Dominique Lewis Tuohy on January 24, 2006 at 11:03 AM

The Guardian's Julia Day reports that community websites showcasing user generated content are currently the fastest growing internet brands in the UK, contrary to the popular belief that the most successful are Google and Yahoo. These sites include advice on how to use the internet, on setting up websites and blogs, shopping guides, and community chat and photo networks.

For example, the fastest growing site in the UK in 2005 was community and photo website Pizco, which saw its unique visitors increase by 97 times. An important service Pizco offers to users is the technology to build websites without html.

The rapid growth of community websites in the UK exposes a niche in the market that local newspapers should be exploiting; the local newspaper has always served its community in print, it now needs to do so online as well, but with more reader participation.

Source: Media Guardian

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