Scotland: rival publishers join forces to sell newspapers
Posted by John Burke on October 26, 2005 at 2:46 PM
Seven Scottish publishers have united to promote newspaper reading within the country. The GBP 200,000 campaign will use half-page newspaper and billboard ads. The theme of the campaign is that "You get MORE out of a PAPER." Said Jim Raeburn, director of the Scottish Daily Newspaper Society, "The campaign is trying to promote the concept that newspapers provide a depth of coverage and offer a lot more than competing media."
Source: The Herald
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