Results matching “us more newspap”

The "Year of the Paywall" is upon us and in a time where most newspapers seem to be gearing up to build one around their websites - the New York Times and the News Corporation Wapping publications are just a couple of examples - some executives believe there is still room for other revenue models to coexist with paid content.   

The head of digital media at News Corporation, Jonathan Miller, told delegates at the Abu Dhabi Media Summit that "dual revenue streams" are likely to co-exist as media organizations try ways of making money online, according to Guardian.

Aggregators such a Google are often accused of making life more than a little difficult for newspapers - yet the company has spoken out once again, offering advice for newspapers struggling against the ubiquity of online news:

In an article by Mercedes Bunz from The Guardian's Digital Content Blog, Google stated that the "key" to newspaper's survival online is "engagement". The statement, issued by Google's Hal Varian, places emphasis on the importance of offering readers interactive experiences but provided little information on specific steps publications should take to go about doing this.

The headquarters of Agora, Poland's biggest media concern, in a southern district of Warsaw, have huge windows as a façade, and inside, terraces on every floor. The whole configuration seems to facilitate contact between the different editorial units housed in this imposing building. They are numerous and varied, from flagship daily Gazeta Wyborcza to freesheet Metro, from talk-news radio Tok FM to countless Internet portals and the administrative departments. Their members or contributors don't need to go to the basement, to the cafeteria, to see people from other platforms or professional cultures. The in-house newsstand and bookstore, which sell not only the group's productions, also remind them they are not alone in the industry.

Agora, which also has a strong presence in magazine, book and DVD publishing, in music-film production and in outdoor advertising, has more than half of its 3,150-odd employees based in this "horizontal skyscraper". The architecture building that is longer than it is tall, with stretching, low wall corridors, may reflect the interaction between separate units. Ironically however, it also contradicts the term "vertical", often heard in this four-storey building and applied to some of the integrated online activities.

"We are in all media platforms except television," says Grzegorz Piechota, the special projects editor for Gazeta Wyborcza, Poland's leading quality newspaper.  "For a decade, we have been particularly active in extending our expertise in Internet, finding synergies between online and print operations. Agora is in everything except porn, instant messaging and mapping!"

The group, whose operations are essentially Polish, counts more than 80 portals (more than Germany's Axel Springer for example, another media titan but at a world level). Agora's main portal gazeta.pl, fed by an independent newsroom integrated with radio Tok FM, is complemented by webradio tuba.fm and many other stand-alone verticals. These cover all sorts of issues, including sport, business, education, recruitment and real-estate. Most of them are leaders in their niche, and their combined audience is sixth right after Google, Polish equivalents of Facebook (nasza-klasa.pl) and E-bay (allegro.pl), and the two leaders onet.pl and Wirtualna Polska. Nearly two thirds of Poland's 17 million Internet users regularly visit gazeta.pl and its affiliated portals. Wyborcza.pl, the flagship daily's e-edition, attracts three million users and brought in  24% of the daily's advertising revenues in 2009.

Agora has been particularly proactive in looking for synergies and complementary activities made possible by the Internet. The group has implemented a multi-brand strategy which is adjusted according to the fields covered. Gazeta Wyborcza, for instance, is fully integrated only in areas that make it more appropriate, with the verticals sport.pl (launched in 2006) or wyborcza.biz (created last year).

This business portal was editorially independent from the daily when it started, in order to be more flexible than print journalists, who were considered "too serious and slow". It was filled with gossips on economic players, which was a mistake, Agora's executives admitted. "It was not the right way to attract a loyal audience. The people we target, let's say graduate readers in their 30s, with minimum 1,000 euros monthly income, have no time and are in search of serious news," explains Leszek Olszanski, the head of wyborcza.pl. "Advertisers also want to reach them through non-trivial material, which is why we work with seasoned print editors. We realized there are complementary abilities between online rapidity on one hand, and thoughtful coverage of an industry on the other."

Thanks to this integration, top economic columnists of Gazeta Wyborcza now write more. They allegedly enjoy having more space for their texts, and having the possibility to work on breaking news in real-time. The portal benefits from the credibility conferred by the paper, which in turn has become more analytical rather than news-driven. "We try to wait for the print edition for exclusivities, if possible. These scoops can be accompanied in the website's pages by teasers before, and follow-ups after," Olszanski notes.

Wyborcza.biz  has become a strong brand, along with its associated portal money.pl. Financial institutions, in particular, compete to be advertised in their pages. This year, the online revenues of the economic section should represent 50% of print earnings. Like the in-house newsstand, the sales forces also market ads for other business sites. It is in Agora's philosophy to tap into all potential income sources - not only news driven - and on the cooperative character of the Internet. "On the Net, you do business with your competitors. There is a business reason to build networks to cover them, and our expertise also includes sales to advertisers," Piechota explained.

Agora does not only play with complementarities rooted on its traditional print activities. The 50-person team managed by Pawel Stremski, as gazeta.pl/Tok FM's chief editor, is half web and half radio. Last January his unit added another website to Agora's e-basket, with the launch of tok-fm.pl, which is not a webradio (a station by the same name, broadcast in Poland's nine main cities, was already accessible on the webradio portal tuba.fm). Agora did not create another website for the sake of it, but saw Tok FM's recognized brand as an opportunity for Internet too. "The same team fills gazeta.pl for a mass market audience, and tok-fm.pl for politics and business with some entertainment content. People can follow a major hearing by a politician live, in a video coverage on tok-fm.pl, and get a summary in the other portals," Stremski says.

The website's beta version was successful in having radio journalists send in their notes, according to its promoters. Conscious of brand impact, these reporters see it as a more dynamic, immediate way to publish their stories. Gazeta Wyborcza's central newsroom is not a tok-fm.pl contributor, but its local editors are. They are based in 20 bureaus out of Warsaw, and can publish their non-print productions in the new portal. They receive no extra pay for these contributions, but they have an incentive: there is an award each month for the best exclusive story.

"We have to be fast, entertaining and multimedia, finding the way to be different," Stremski says. "There is room for good profitable journalism in Internet. By going multimedia, you get more informers, your story is not stuck on page 6, even though the credibility conferred by print remains essential."

Another advantage of creating tok-fm.pl is that in Poland's competitive media environment, newspapers not belonging to Agora are less reluctant to refer to Tok FM as a source, rather than Gazeta Wyborcza. Having many brands gives more possibilities to be quoted for scoops, and to be profitable too. "We cannot expect to make money with every website. A lifestyle or a local news website is more likely to be cost-effective from the start than a general news portal," Stremski notes.

Agora's online operations have gone even more vertical in the past months, with the majority takeover of AdTaily. This start-up company based in Krakow provides a widget-based system for advertising monetization of Internet services (including those offered by the group's platforms which at the moment house about 130,000 bloggers). "AdTaily developed a universal tool that can be used for cooperation with external customers," commented Tomasz Jozefacki, Agora's director of Internet operations. "Currently its system is used by 80% of our online media."

In other words, the group is taking advantage of the blogosphere's innovations and income potentials, including e-commerce for web entrepreneurs who want to monetize their social media. "Agora realized that to be online, you need to acquire the bright guys who are in the business, and can help you to be more efficient in new platforms. Our expertise is not just about gathering news; we have to think wide," Piechota says.

AdTaily is based on the assumption that anybody can be an advertiser. It has developed a self-service ad tool designed for niche blogs, giving advertisers the opportunity to reach narrowly-targeted audiences. Its promoters insist that their system allows 70% of the ad revenues to go directly to the bloggers, with an easy to understand flat fee, unlike Google's  AdSense. "It is a great instrument for hyperlocal news websites, covering towns or districts with around 10,000 residents, where they can advertise the local shoe shops," says Jakub Krzych, one of the start-up's co-founders. "It would not make sense for Agora to buy a website on white boots or on a Krakow district. But through AdTaily, it can indirectly get some revenue streams from very specialized news websites."

Will Agora be successful with its online activism and verticalism? The group is at least trying to be as active as possible in new media platforms, and in a way that is not too costly. The investment in AdTaily also reveals that it does not believe in the online pay walls envisaged by Rupert Murdoch or the New York Times, as most contents are being commoditized. Its multi-brand strategy invites the editorial units to fill the empty spots that appear on the Net. "The publishing business used to be easy!" Piechota joked.

Bloomberg media recently revealed a redesigned version of its recently acquired weekly publication, BusinessWeek. In adopting what MediaWeek described as a "bullish" strategy, the new version will feature more content including a "leisure/arts" section, and the number of annual issues will increase from 47 to 50. 

The date has been set for the release of Apple's iPad in the US: the first Wi-Fi only version will be shipped on 3 April, slightly later than the time period that was initially specified, possibly due to manufacturing difficulties. The 3G-enabled product will launch at the end of April, and both will become available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK in late April.

Meanwhile, the Wall Street Journal reports that Sony is planning to take on Apple with a new line of handheld products. One of these is a portable device that "shares characteristics of netbooks, electronic-book readers and handheld-game machines." It sounds just like the iPad, and the WSJ reported that unnamed sources said that it is intended as a competitor. 

International news outlet GlobalPost has released a free iPhone app. The news service, launched in January 2009, was founded to fill the gaps in international reporting that it feared were appearing as traditional media outlets cut down on foreign correspondents.

The app shows a list of top stories, and offers stories broken down by geographical area and topic. Stories can be saved and shared using Facebook or Twitter. 

Although Facebook does send more traffic to News and Media sites than Google News, an analysis by Hitwise's Heather Hopkins reveals that these two sites send traffic to very different kinds of news websites. Facebook users seem to prefer broadcast media sites, while Google News sends its traffic over to newspaper websites.

Magazine publisher, Condé Nast, is getting ready to create iPad versions for its Wired, GQ, Vanity Fair, The New Yorker, and Glamour magazines, according to The New York Times.

While GQ will have a tablet-friendly version ready by April, Wired's version will come in June, with the New Yorker and Glamour getting their iPad versions by summer, said an internal memorandum on Monday.

The New York-based magazine publisher is no stranger to mobile technology. GQ has an iPhone app (pictured on the left) that sold over 15,000 copies last January.

An advertising downturn has put newspapers between a rock and a hard place, forcing many of them to take difficult decisions to stay afloat.

While some have said newspapers could learn a thing or two from the bottled water industry in getting people to pay by selling convenience, others have speculated that gadgets such as, e-readers and tablets, could revitalize newspaper sales in the same way iTunes and the iPod revived the music industry.

But an article from Forbes magazine offers yet another interesting analogy. This article likens the challenges that the newspaper industry is facing today to the one the airline industry has faced and dealt with: "getting customers used to paying for content and getting the industry used to charging for it."

Some predict Apple's iPad will eat up the entire e-reader market, but it may not be too late for Amazon or Sony. These e-reader makers could get a competitive edge by offering a much cheaper device and a new technological development could make this happen.

A new chip by Freescale Semiconductor Inc. could help reduce the price of e-readers to less than $150 this year, according to Bloomberg.

Glen Burchers, a marketing director for the formerly Motorola-run company, said Freescale will begin to offer samples of a new processor that takes on the functions of other chips and reduces e-reader costs.

The New York Times drew attention to the fact that unlike many American towns and cities that are losing publications and becoming one-paper towns, California's Palo Alto has three papers: two of them daily, all of them free. All are small, but told the NYT that they are profitable and here to stay.

The newest, and appartnetly most controversial of these is the print-only Daily Post, started by Dave Price and Jim Pavelich in 2008, in the former offices of the Palo Alto Daily News, which they had founded in 1995 and sold in 2005. The Daily Post's website explains that in 2008, new owners of the Daily News, MediaNews Group, moved the paper's offices so Price and Pavelich took the space. The idea was to return to "the spirit of the old Daily News, with hard-hitting, fearless news reporting."

A report from the Pew Center's Project for Excellence in Journalism published Monday found that just over a quarter of Americans read news on their mobile devices.

The study, "Understanding the Participatory News Consumer," explores the effect of digital media and wireless mobility on news consumption. The center surveyed owners of cell phones, Blackberries, and other mobile devices about the different ways they access news remotely.

The report revealed that 26% of American adults get "some form of news via cell phone" - a figure which breaks down to 33% of adult cell phone users and 88% of adults who have mobile internet. Among those "on-the-go news consumers," 68% get current events and news on their cell phone.

After a long year of looking into the state of the press, the UK Culture, Media, Sports Select Committee has finally released its report on libel, privacy, and press standards, according to journalism.co.uk

The 167-page report completed by a committee appointed by the House of Commons offers recommendations on journalism ethnics to guarantee "a constructive way forward for a free and healthy UK press in the years to come."

According to the report's summary, this inquiry is the "product of the longest, most complex, and wide-ranging inquiry" the Committee has ever undertaken.

The BBC is to halve its number of web pages, as well as closing two radio stations and cutting spending on imported TV shows, the Times reported. The changes will be announced next month by director-general Mark Thompson, according to the Times, and Thompson will admit that the corporation has become too large and must shrink to allow its commercial rivals more room to operate.

The halving of the number of pages on the BBC website will be accompanied by a 25% cut in staff numbers and a 25% cut of its £112m budget. To appease rival publishers, it will pledge to include more links to articles from other news outlets, and not to produce news services at a more local level than it does currently. These latter elements do not signify a dramatic change in policy: last month, the BBC's director of news Helen Boaden asserted that the organisation was not looking to go more local, and the corporation's news website already provides a "from other news sites" section alongside each story where it displays links to similar articles on newspaper websites.

Newspapers are still the most used and valued local news destinations, and online is no exception, according to a new study from comScore and the Newspaper Association of America. Newspaper Web sites are the "most used and valued sites for consumers seeking credible and trustworthy local content and advertising online," the survey found.

About 57 percent of the more than 3,000 respondents said local newspaper sites are their top online sources for local information - more than the totals for all other media. The percentage is higher for those with a college education (60 percent) and households with higher incomes (63 percent).

For more on this story please see our sister publication www.sfnblog.com

The Huffington Post has been keeping quite busy lately - just this week, the news and commentary website added not only one but two new sections to its online repertoire: Religion and College.

The newly added Religion section will feature a wide range of discussions about religion, spirituality, and their relationship with our daily lives.

In an article to introduce HuffPo Religion, Huffington Post co-founder and editor-in-chief, Arianna Huffington explained that users can expect discussions about the relationship between religion and science, the role of religion in attaining self-fulfillment, the ways religion is portrayed in pop culture, and the overall effect religion has on domestic and international politics on the new site.

The Guardian iPhone app has been downloaded more than 100,000 times since its launch in December, the Guardian has proudly reported. The app is currently topping the paid-for app charts, and has also been nominated for a British Press Award for Digital Innovation.

For £2.39, users have access to news, comment, photo galleries and podcasts, all of which are available either on or offline. 

T. Christian Miller of the independent, non-profit news organization ProPublica recently won the prestigious 2010 Selden Ring Award for Investigative Reporting. Editor & Publisher reports that it was a collaboration between The Los Angeles Times and the non-profit news outfit that produced Miller's winning report into abuses of insurance coverage for private contractors in war zones.

Just last week, the winners of the George Polk Awards in Journalism - usually given to courageous and skillful reporting - were announced, NPR's On the Media explains. Among the usual big media winners was a surprising win - the anonymous Iranians or Iranian who captured the death of the 26-year old protestor Neda Agha-Soltan on tape in the violent aftermath of the Islamic Republic's contested elections of June 2009.

The man behind Google News page - criticized by news publishers for offering their content for free - thinks Google is simply helping them monetize their news content.

"We certainly see the value, and we think most of the publishers do too," Josh Cohen said at a PaidContent 2010 event last week, according to Media Post News.

Cohen explained that the aggregator only provides links to news sites, allowing them to earn more dollars or charge visitors.

Paris-based French daily Le Parisien and its national arm Aujourd'hui have developed a user-generated section of their site, in conjunction with Citizenside, a citizen photo journalism agency that recently launched similar projects with the French branch of free daily Metro, and French radio station RTL.

The new site, You, invites readers to provide text, photo and video contributions, or to alert the community of a specific event.  Items are immediately published on the site, but Le Parisien staff will check the authenticity of contributions (using Citizenside's technology) and then mark them as 'verified.'

Carlo de Benedetti, president of Gruppo Editoriale L'Espresso, whose publications include the daily newspaper La Repubblica and weekly magazine L'espresso, spoke in Paris about his support for paid content online and his belief that both Google and Internet providers should be pushed to share income with content producers.

De Benedetti gave a speech at SciencesPo university entitled "Internet and newspapers: the voice of democracy against populism," in which he outlined his belief that the Internet is crucial for spreading information more widely and is a force to be reckoned with, but that this does come with definite risks to democracy.

In terms of democracy, the fact that the Internet gives a clear platform to public opinion and allows any citizen to contribute to this, constitutes "extraordinary progress," De Benedetti said. However, there are serious dangers that accompany such a transformation, said De Benedetti, as such a system also gives a voice to the uninformed and the demagogues.

The importance of newspapers over other media

The vast abundance of information available online (although in many ways welcome) also leads to a complete lack of hierarchy of information. The fundamental role of newspapers, to organize and analyse the public debate, is threatened by this 'open-source' landscape.

Expanding on the importance of newspapers to a democracy, De Benedetti explained how unlike Internet or television, newspapers are capable of offering their readers not only information but the structure and context to allow them to come to their own conclusions on issues and events.

De Benedetti expressed concern and criticism about the state of television in Italy: as prime minister Silvio Berlusconi owns or controls a significant number of channels, and "commercial television imposes a kind of cultural hegemony." A citizen who stays informed only via television is weaker, he maintained, However, as De Benedetti noted, "television is already last century. It will continue to exist, but as a part of the Internet."

He does not believe that the Internet will soon replace newspapers, but suggests that newspapers can retain their traditional role as the "sherpas of information" on the Internet. "The presence of islands of quality news in the ocean of fragments of information... is absolutely necessary," he said.

Paid online content

De Benedetti is a strong supporter of paid online content. Consumers need to pay for news, he argued. Without the readers who were paying €1 each day for the print copy of La Repubblica, the paper would not have been able to carry out its ten questions to Berlusconi campaign, to which the prime minister eventually responded in November, hence proving its validity, De Benedetti said. "News that is free is worth nothing," he said: if you want your content to be valued you have to charge for it.

He admitted that what people require from a newspaper is changing, and that newspapers must embrace these changes and adapt their offering. "Now news is a commodity. You don't buy a paper to learnt what has happened: rather to understand why it has happened."

 "The news that goes deeper, that explains clearly, that verifies sources and adds context, is news that costs and as such, must be protected... whether on paper or on the web, on television or on the radio," De Benedetti said. Although the web has allowed newspapers to reach a large number of readers, continuing to offer news free of charge will soon "annihilate" daily newspapers and all quality news, he maintains. "Anybody can understand that paying for a good product is reasonable, even if it is online."

However, to make online content work, payment must be simple, De Benedetti stressed, something like Apple's iTunes. "Simplicity and 'automisation' of payment is absolutely key," he said. Journalism Online's Press+ has potential, he believes, as "it is difficult to imagine that consumers will willingly purchase content from multiple publishers who all use different platforms," and Journalism Online is offering a single payment system.

Charging online might have to be a gradual process, he explained, first involving making users pay for content that is not currently available online, and for content that is specially created for this aim, "if possible exclusive and elite."

Contributions from search engines...

Publishers should take a strong stance against search engines, De Benedetti suggested. "Google cannot exploit the content created by others without giving anything in return," he argued. "Aggregators do not respect the rules which protect intellectual property rights."

He pointed to the UK's Newspaper Licensing Agency's scheme as something which could serve as a model for the industry regarding obtaining proper compensation for copyrighted content. The NLA works on behalf of the UK's newspapers and licenses businesses organisations to make paper and digital copies of newspaper content, its website explains. The collected fees are distributed to the publishers.

... and internet service providers

It's not just Google who should have to share revenue with publishers, believes De Benedetti, but also internet service providers, who he said "continue to exploit - just like the search engines - the traffic generated by quality news content." Paradoxically, he added, "the more content that is free, the more the revenue of internet operators increases, and the more that of the publishers who created this content decreases." Publishers must seek to persuade telecom companies to share some of their revenue linked to Internet access.

De Benedetti's views on the necessity for paid online content seem clearly in line with those of several other publishers as charging consumers online seems to be becoming an increasingly more attractive and feasible option, as the New York Times and other smaller newspapers jump on board.. L'Espresso group's star newspaper, La Repubblica, currently offers free online access, however, charging only for e-editions and archives. The paper just started to charge for its iPhone application, offering subscriptions for €4.99 per month or €44.99 per year.

His interest in coming to some kind of revenue sharing agreement with search engines and aggregators is also something which is shared by other publishers, some of whom are demanding more control over their content. As De Benedetti noted, Google has recently been presenting a more conciliatory face to publishers, by making its 'First Click Free' scheme more flexible, for example. The Internet giant also offers newspapers a revenue-sharing opportunity on Google News in the form of Fast Flip, and more user-friendly ways to display news, such as Living Stories or Timeline. But it seems unlikely that the company is planning to offer any direct cut of its main ad revenue to publishers in the near future.

Suggesting that ISPs also have an obligation to pay content providers appears more controversial, but it is an idea that has arisen before. Last year in France Laurent Joffrin, editor of Libération, suggested a kind of tax on ISPs which would then be distributed to content producers. The UK National Union of Journalists proposed a similar measure to support public service broadcasting in April 2009. Such legislation would be likely to face significant opposition, however.

"What's happening?" asks Twitter. "What's on your mind?" asks Facebook. A question that's fast becoming more important to smartphone users, though, is simple: "Where are you?" And that's exactly what a new social network, Foursquare, aims to answer.

Foursquare might be relatively new on the scene, having launched just under a year ago, but it has recently made deals with a long list of major media companies. The New York Times and the Canadian freesheet Metro are on board, as well as HBO, Warner Brothers, the History Channel, Bravo, Lucky Magazine and restaurant guide Zagat.

Two newspapers from Germany and one from the US have been awarded the title of World's Best-Designed for 2009, in a competition run by The Society for News Design. The awards went to der Freitag of Berlin, Frankfurter Allgemeine Sonntagszeitung and The New York Times.

An international panel of judges selected the winners from hundreds of entries from around the world. Overall, the judges said: "The overview of news design in 2009 is a fascinating mixture of bad news with good. The reality of distress in our business is obvious. There are many signs of reduced resources, including smaller news holes with crowded words, less local news, an abundance of feature stories on the front page, a continued shortage of good photojournalism and more use of stock illustration. An overall feeling of looking a little confused and perhaps a bit stuck, prevails."

"But wait. The good news is that far from going away or giving up, we saw much earnest effort towards reinvention." "We find the most successful results are those that went back to newspaper basics," they continued. "Rather than competing with the Web by mimicking it, the smarter route seems to partner with it while offering what the Internet can't provide." The judges also said that they found the newspapers outside the US generally appeared healthier. They added that advertising was important and should be seen as part of newspapers' product and visual strategy.

Gawker reported that there is a "heated turf war" going on at the New York Times over pricing of the paper's upcoming iPad application, quoting unnamed NYT sources.

The print side thinks it should control the pricing and marketing of the app, an Times source told Gawker, as it is another way to distribute the paper, and they would like to charge $20-30 per month for the app. Amazon's Kindle and other e-editions are under the print circulation department's control.

The digital side of the Times' operation is proposing charging $10 a month for the product, believing the print side's suggestions to be far too high. E-editions are also seen as overpriced by this department, according to Gawker. The NYT's Kindle edition costs $27.99 per month (so $336 a year).

The arrival of the iPad has generated much optimism in media circles that hope it will revitalize a struggling industry, but so far, there has been much talk over what the device could do, but little evidence that shows newspapers will actually benefit from the device.

In fact, newspaper and magazine publishers have not yet agreed upon the key issue of sharing subscription revenue, as they consider deals to offer digital versions of their publications on Apple's newly released tablet, the Financial Times reports.

This vital piece of the puzzle will decide whether publishers will succeed in cashing in on the iPad.