Results matching “newspapers tran”

The success of Brazilian newspapers may be a result of a growing economy that gave rise to better education and a middle class that wishes to belong to the "mainstream reading public", reports The Readership Institute (RI). Internet usage remains relatively low in the country, so Brazilians look to the daily papers, "their anchor to the world."

The Globe and Mail is positive on the future of printed newspapers, and it is putting its money where its mouth is.

The newspaper is preparing for another redesign of its print edition to take advantage of new high-speed colour presses after awarding Transcontinental Inc. an 18-year, $1.7bn printing contract.

The transaction with Transcontinental comes as The Globe and a handful of other newspapers in Canada buck the North American trend of declining readership, circulation and ad revenue.

"There is a lot of mileage in high-quality newspapers," Globe publisher Phillip Crawley said in an interview yesterday after the announcement of the deal.

Phillip Crawley said that the deal is "a sign of our continued confidence in the future of the newspaper business."

Crawley said the redesign is planned for late 2010 or early 2011 and will include a reduction in the size of the paper by 13⁄4 inches to a height of 21 inches (53 centimetres).

The new printing press will allow for the newspaper to print in full colour on all pages and offer advertisers glossy newsprint stock.

"Colour on every page opens up design opportunities that previously didn't exist."

The last big redesign of The Globe - a division of CTVglobemedia Inc. - was launched in April, 2007.

Source: ReportonBusiness.com

A digital signage device that uses e-paper to deliver news articles is being put to test in two Tokyo subway stations by Bridgestone Corp and The Mainichi Newspapers Co Ltd, with the cooperation of the Tokyo Metropolitan Government's Bureau of Transportation.

The panels include breaking news reports with images, sections from the Mainichi Newspaper morning and evening editions, ads for Mainichi Newspaper periodic titles and announcements about any events the Mainichi is hosting. The two firms also intend to provide breaking news stories on the Beijing Olympic Games.

A fast mobile network updates the information, aided by a compact PC and a mobile phone that are connected to the back of the panel, writes Tech On.

An A3-sized color e-paper feature and a monochrome feature have been installed at the Shinbashi subway station (Toei Asakusa Line) and the Shinjuku-sanchome subway station (Toei Shinjuku Line).

The experiment will take place until the end of March 2009.

Source: Tech On through IFRA Executive News Service

Trinity Mirror reports that it is forming two integrated multimedia newsrooms in Birmingham and Coventry that will make use of a new digital content management system, offering editorial content for five of its titles as well as page production for 30 weekly publications.

In a recent On the Media interview with Carole Tarrant, the Roanoke Times editor defends the place of user comments online - an embattled subject in recent weeks, one taken up by blogging heads Gawker and BuzzMachine, alike.

While many have pointed to a void of thoughtful discussion in the comment box, as Gawker's Sheila McClear recently said, "...There is no interesting discussion. Almost never. Not even from the mythical supersmart New York Times readers."

Tarrant disagrees, saying that users moderate themselves once the community has been defined.

"...When you've been doing it long enough, I think the community of people participating, they know what the ground rules are. And I really believe if you're a newspaper online and you don't allow this, you're not really online," said Tarrant. "We have a whole generation that's trained to expect to be able to voice their opinion, not just to read the news but to talk about it or share it, and that may be ugly or it may be really provocative, but I want to hear it."

Tarrant also points to the Virginia Tech massacre, a local crisis, that the paper felt necessitated creating a place for readers to share.

 "We initially put up just our generic message board (but) there were a few people that tried to hijack it and talk about gun control. So we pulled down that message board and we went to something called legacy.com, which is a vendor many newspapers use to post their obituaries, and attached to those obituaries are moderated message boards. And they are very much screened. Comments are not posted live. They're looked at by editors within legacy.com," explained Tarrant. "And we personally couldn't spend the time right then to look at those comments because we were so busy trying to cover the news."

Although figuring out a comment solution that worked took trial and error, for Tarrant, it was worth it. "To not have that just would have been a huge disservice to the community."

Source: On the Media

"All the talk about 'saving newspapers' is focused on finding new business models to keep doing what they've always done," writes blogger Scott Karp. "Which is like GM looking for a new business model to sell the kinds of cars they made in the 50s and 60s. What the newspaper industry, if it is to survive as such, must find is a radical new value proposition for news -- something so audacious, so self-evidently valuable that, if they can find a way to deliver it, would lead to the rebirth of newspaper journalism."

And that, the premise that journalism needs a fundamentally new model, means betting the farm, innovating - not to try to be the competition, but to be something not yet imagined by the competition, and in the process, perhaps learning from another "dying" industry.    

"Jonathan Rausch's piece on GM's last ditch effort to transform itself by producing the world's first mainstream electric car (after it failed to do so in the 90s)," writes Karp. "Is a tale of do or die innovation that everyone in the newspaper industry -- and media generally -- must read."
 
General Motors, after languishing for years in Toyota's shadow, following the mishandling of the EV1, and repeated cases of over-promising and under-delivering, needed not to create their own Prius, but get out of the catch-up game and write the rules to a new game.

"When one of the world's mightiest corporations throws everything it's got at a project, and when it shreds its rule book in the process, the results are likely to be impressive," writes Rausch.

Karp argues the journalism industry should be asking these same questions, "How can newspaper companies surpass the competition? How can they be better than Google?... and then pursuing bold answers... Newspapers need to stop trying to save the old business or searching amorphously for new business models and instead figure out what needs are going unmet in the market for news -- and then be first in the market to deliver breakthrough solutions."

Perhaps the "GM lesson" is to not fear ourselves and the capabilities within our industry, but also not fear the competition. Innovate, and do so openly.
   
If they fail, they will fail publicly, painfully so, but it is only in letting go that fear of failure, that they allow themselves grow beyond the industry they were, into the industry they will become.

Source: Publishing 2.0
 

The Los Angeles Times' website drew 115 million page views in June, just short of its all-time traffic record of 120 million PV set in May.

A quick glance at the list of most-read stories and most-viewed multimedia features in June gives a good idea of readers' favorite topics of interest - namely a push towards celebrity news and away from global issues and traditionally important topics such as the general elections. The lists also show that, despite newspapers' widespread emphasis on blogs and videos, these platforms still account for a minimal share of total traffic.

Furthermore, these lists provide some indications about how reader interests may vary from one platform to the other (news, blogs, videos, picture galleries).

If one supposes that latimes.com readership isn't too significantly different from average online newspaper readership, then these numbers hint toward which formats work best for different topics (Skip to 'Insights' for a brief summary).

Text - Top articles:

1. Alex Kozinski suspends L.A. obscenity trial after conceding his website had sexual images (Scott Glover)
2. Mega-mansions are L.A.'s really big show (Jessica Garrison)
3. Oliver Stone and 'W.,' a story of President Bush (John Horn)
4. Fourth day of triple digits sends crowds to L.A. pools, beaches  (Tami Abdollah)
5. Packing in public: Gun owners tired of hiding their weapons embrace 'open carry' (Nicholas Riccardi)
6. Envisioning a world of $200-a-barrel oil (Martin Zimmerman)
7. Judge orders TMZ to remove sex tape of actor Verne Troyer (Harriet Ryan)
8. Lakers have a collapse for the ages (Mike Bresnahan)
9. Offshore oil drilling opponents are rethinking (Richard Simon and Bob Drogin)
10. Obama leads in battle for Latino vote (Peter Wallsten)


The first thing that strikes us when looking at the list is how few stories relate to 'global' issues or to the general elections in the US: ranked 6 is a column about rising oil prices and the only story directly related to the elections is ranked 10. The majority of stories have mostly local relevance about Los Angeles.

(Only) one of the top 10 stories concerns sports - a usually strong section for most newspaper websites although June isn't the biggest season for sports in the US - and the Lakers' basketball team's demise in the championship finals.

The top three stories (and 7) revolve, more or less closely, around issues of sex and the cult of celebrities and entertainment. Number 3 is a story about the making-of Oliver Stone's latest movie about President George W. Bush. Granted, considering Los Angeles' prime location in the movie and celebrity industry, it isn't particularly surprising that many latimes.com readers are going for those stories.

But this doesn't necessarily mean that readers of latimes.com news articles prefer 'softer' content compared to readers of other online newspapers. In fact, this distribution is probably representative of a move towards celebrity news by mainstream media and the audience in general.

Limitations: This is a very cursive overview of readers' favorite topics for news stories only looking at the top 10. A more in-depth study would possibly show that while a few select individual stories about sex and celebrities receive many hits, the sections for 'hard' news (World, Business, National) on the whole generate substantially more traffic than Entertainment.

Top blogs:

1. Top of the Ticket  -- 1,743,178 PV
2. The Dish Rag  -- 1,437,462 PV
3. L.A. Land --  652,605 PV
4. Lakers Blog      
5. Show Tracker                
6. L.A. Now         
7. Technology Blog (first month out, and in the top ten)       
8. Gold Derby      
9. Web Scout      
10. Countdown to Crawford (launched June 17)


Now a look at the top-10 list of blogs gives a more intricate perspective: compared to news stories, the blog format seems to draw more readers to 'serious' topics such as politics and the general elections.

The political blog Top of the Ticket is in the lead, and Countdown to Crawford (a blog that covers the final steps of the elections) has made it to the list although it was only launched in mid-June. Ranked 6, L.A. Now covers general news about California.

It may seem counter-intuitive that readers prefer the blog format, usually associated with a more conversational tone and less formality, to read stories about politics. On the other hand, this preference could also be explained by the fact that those readers precisely prefer a format open to opinion and debate to read about those topics. Since blogs typically allow for more author disclosure, they can also be seen as a more transparent medium.

The last two blogs revolve around technology and developments in the digital landscape, a thematic that was absent from the Top 10 news stories.

Limitations: Again, this is hardly a scientific procedure, and the top 10 blogs on latimes.com account for less than 5% of total page views on the site. To put this in further perspective, five of the ten blogs relate to 'softer' content - three revolve around celebrities and the movie industry - one is about the Lakers and number 3 is a blog about real estate (note the parallel with the news story about mansions ranking 2).

Furthermore, The Dish Rag, ranked 2, is edging close to Top of the Ticket, so that in reality the number of users consulting LA Times blogs for soft and hard news is probably equivalent.

Pictures - Top photo galleries:

1.  Celebrity and sports collide in L.A.
2.  Universal Studios fire
3.  Celebrities' real names revealed (Denise Martin and Stephanie Lysaght)
4.  Hollywood hunks before they were hot (Elizabeth Snead)
5.  Celebrities by The Times
6.  Celebrity shots
7.  Midwest flooding
8.  Top 9 cars women buy more than men
9.  Hollywood's unwedded bliss list (Elizabeth Snead)
10. R-rated firsts (Susan King)

Unsurprisingly, the list of most popular photo galleries is also dominated by celebrities, even more so than for news stories or blogs (seven out of ten).

Of the three remaining picture galleries, two are big general news stories with obviously strong visual content: ranked 2 is the Universal Studios fire and ranked 7 is a gallery about floods in the Midwest.

Video - Top videos:

1. Dogs orphaned in China's quake find a home - 132,239 streams - AP
2. LAPD goes green: Maya Sanchez reports - 112,375 streams - KTLA
3. Tsvangirai on Mugabe - AP
4. Local update: Moe the chimp escapes cage -  KTLA
5. Amanda Beard heads to Omaha for her fourth Olympic swim - LAT
6. 17-year-old decapitated by Six Flags ride - AP
7. Australia marks Iraq withdraw with parade - AP
8. Evening update: USC student sentenced to time served in baby's death - KTLA
9. Fires grip parts of California - AP
10. Bush pleased with war spending bill - AP

The top-10 list for videos also delivers its share of lessons. First of all, despite newspapers' wild rush to boost video content, videos generate a limited amount of traffic compared to most text stories.

Many of the videos in the list are 'soft', but don't relate to entertainment especially. Instead, they are often emotionally-driven (dogs orphaned in China, 17-year old girl decapitated at a fair park). A lot of these popular videos are visual anecdotes with a potential for virality (Moe the chimp escapes cage).

'Hard' news, ie. a Congress debate about legislation or a business acquisition, does not typically constitute a popular pick for videos, as it is often poor visually.

The majority of successful video content is syndicated, generally provided by the Associated Press (only one of the top 10 videos was produced by the LA Times). Considering the average PVs for videos, and although CPMs for video ads are usually higher than for regular PVs, it is still often (too) costly for newspapers to produce their own quality videos.

Insights

In short, here are some of the insights brought by latimes.com's Top-10 lists:

- The Los Angeles Times has strongly emphasized 'soft' news, which is becoming increasingly popular among regular news stories.
- On the other hand, its blogs seem to attract many viewers interested by politics - although half of the blogs in the list deal with lighter content.
- The blog format is also popular when they deal with technological issues.
- To an extent, it could be inferred that the latimes.com is fulfilling its role as a newspaper by focusing on 'local' stories: Hollywood, celebrities and the entertainment industry being part of that local context.
- The photo galleries are overwhelmingly dominated by pictures of celebrities. The only two 'hard' news stories are obviously visual: a fire and floods.
- Video content must also be visually rich, but the most popular videos are those that are emotionally-driven and potentially viral (ie: humorous anecdotes, shocking stories).

The purpose of this piece was simply to make some observations as to the types of topics preferred by online users, depending on the format they were published in. The goal wasn't to quaintly warn editors against the risks of chasing eyeballs at the expense of news judgment.

However, these Top-10 lists are clearly representative of the trend, adopted both by editors and by the audience, towards more celebrity-type news, or 'soft' news in general. In January and April, when the Associated Press and the Los Angeles Times announced that they were beefing up coverage of Britney Spears, at the same time as newsrooms across the nation couldn't afford the expenses of covering the elections, many newspaper editors were outraged by this rush towards more catchy, entertainment-driven, stories.

According to others, celebrity is a cultural currency that fulfils a role in the press. But at what cost?

Mark Potts, author of the Recovering Journalist blog, recently wrote about the ten changes he thinks newspapers need to make to thrive. What follows is an edited transcript of his post:

What would you do if you ran a newspaper?

Somebody asked me that question recently, and it made me pull together some of the thoughts I've had recently about the problems that newspapers are having and what they might do to pull out of their current spiral. This is hardly a complete list, but here's a 10-point prescription for ailing newspapers:

1. Make the Web the primary product.
Stop pasting the newspaper onto a screen. Reorganize the newsroom so that its work appears online as quickly as possible. ... And embrace the technology: news Web sites should be full of Web 2.0 goodness like interactive maps, social networking tools, RSS feeds, distribution to mobile devices, etc. Use the medium to its fullest.

2. Local, local, LOCAL!
There are a zillion places to get national and international news, in real time. But newspapers are virtually the only source of truly local news. ... Local news is the last unique franchise that newspapers own, and too many newspapers don't seem to understand this. ... (Why do you think local community newspapers are thriving when big metro dailies are shedding circulation?)

3. If it's widely available elsewhere, don't waste time re-creating it.
Does every newspaper really need its own movie critic? A TV critic? ... Book reviews? Stories from Washington that the AP already has? ... the answer is unequivocably no. Those resources are just wastd.

4. Zero-base the news operation.
Pretend you're starting from scratch. Look at everything that's in the paper and ask tough questions about whether it's still necessary in an age when readers have multiple sources of news and information.

5. Get the readers involved.
As Dan Gillmor has elegantly argued, the audience knows more than news people do. Much more. Tap that knowledge by encouraging reader participation in as many ways as possible: contributing news and information about their communities, sending in photos and videos, commenting on everything. This can't be a token effort, and you absolutely cannot be scared or controlling about it: let the readers get involved at every opportunity. It will greatly improve the product and increase readership.

6. Lose the editorial page.
Unsigned editorials are a relic of a bygone era when newspaper barons exerted power in their community... Here's a thought: Replace it with reader opinions!

7. Expand the advertising base.
In any market, there are thousands of small advertisers that would never consider advertising in the big local newspaper. It's too expensive and covers too broad an area. But those advertisers want to reach the same people the newspaper does. Find a way to make this happen: more focused zoning, cheaper ads, ad rep pay structures that encourage selling to smaller advertisers. This is another area where community papers are running rings around big dailies.

8. Rethink the classifieds.
Craigslist, Monster.com and countless other news competitors have decimated the newspaper classifieds business. ... Anybody who's used craigslist knows how much more effective it is than paid newspaper classifieds. Look hard at your classifieds ... Yes, that may include shifting most of the classifieds online and giving them away for free, in order to keep the critical mass of classifieds that makes them useful.

9. Find new ways to serve advertisers.
What newspapers offer advertisers--display ads, classifieds--really hasn't changed much in a century. Look for ways to change that. Get into the Yellow Pages directory business online. Aggressively offer contextual advertising. Use idle newspaper delivery resources to help local businesses with their delivery needs. Use subscription lists to help businesses find customer leads. Explore interactive advertising forms that go way beyond boring banner ads. Offer data services to help businesses manage their inventories or sell things online. It's not enough to simply sell space in the paper or on the Web site. Help advertisers make their businesses more successful.

10. Take chances. Innovate. Be fearless about trying things--and killing things.
...A wise editor once said to me, there's virtually no history of research and development in the newspaper business, which is odd considering that covering the news is a daily act of research and development. Let's face it: The single biggest innovation in print newspaper journalism in the past decade or so is...Sudoku. Newspapers can and must do better than that to survive.

Source: Recovering Journalist

Part 1 discussed how the planned changes at The New York Times and International Herald Tribune will help the NYT's continuous news offerings, and how these changes could affect the organization and interaction between both newsrooms.

Part 2 examines how The New York Times intends to:
- Further compete against the Financial Times and Wall Street Journal internationally, and ways in which newspapers can reinforce their international reach.
- Use the strength of its online brand while safeguarding the IHT's popular print brand name.

The Weblog spoke to Jim Roberts, Digital Editor at The New York Times, and Martin Gottlieb, who was appointed to the newly created position of Editor, Global Edition.

How newspapers can become international brands, the NYT joins the race

Until now, the Times hasn't specifically catered to overseas advertisers and readers.

"We need to be agile," said IHT publisher Stephen Dunbar-Johnson, "to compete much more aggressively, nose to nose, with The Financial Times, Wall Street Journal and anybody else who is competing for our readers and advertisers."

No doubt that the Times actually borrowed the continuous news outpost idea from the aforementioned competitors, which have been relying on their foreign bureaus to provide round the clock coverage.

The staff memo reaffirmed the NYT's "ambitious plans to expand in the region (Asia), particularly in India." In June, the IHT announced a partnership with the India-based Deccan Chronicle to print the Tribune's world business section in the Financial Chronicle.

With the rise of digital publishing, many news organizations are seeking to grow a previously inaccessible international readership by:

- launching a print edition abroad: several papers have rolled out editions away from home this past year, such as the FT's recently launched Middle East edition in Abu Dhabi, WSJ's partnership with business paper Mint in India, the Daily Mail's partnership with India Today to publish the Mail Today, or The Times of London's Polish edition.

- investing in an online international section: In Germany, referential weekly Der Spiegel launched an English-language International edition on its website in 2004. Five fulltime staffers are dedicated to translating Der Spiegel's content and rewriting it with an international perspective, as well as doing their own international-minded original reporting (the full case study is featured in Trends in Newsrooms 2008). The Guardian adopted a different approach, by launching a separate, foreign-based, US website, Guardian America. The Guardian is reportedly considering similar ventures in other regions.

- simply reinforcing their focus on international news in their regular coverage: the Daily Telegraph's website in the UK, which was neck to neck with the Guardian in terms of traffic in April, claims nearly two thirds of its visitors are from overseas. A well-indexed website helps to brings in a significant number of 'light' international users through search engines.

Merging "co-branded" websites but not print: a branding issue

The NYT's approach is a combination of the first two strategies: the print IHT now serves as The Times' 'global edition' (see picture), while maintaining its trademark brand name. With the proposed online merger, the NYT could also follow the second route, by hosting an international edition online, without having to extensively change its workflows (see Part 1).

The rationale to merge the websites is clearly explained in the memo: according to WebTrends, NYT's website boasts a strong international audience and 58 million global users, compared to iht.com's seven million.

"The global landscape for online news is highly competitive, making scale, speed and resources essential to success. Therefore we have determined that the best future online for the IHT and the NYT globally is through a joint international presence," said the memo.

However, the memo doesn't explicitly say why this won't be the case in print:

"The IHT should become the international print edition of the NYT, whether it is formally branded that way or not."

The main issue at stake is one of branding. "In print, there have been at least a couple of studies that show that among Tribune newspaper readers there is a great identification with the brand, that the brand means something to readers," said Gottlieb.

"More than the name, what accompanies the name, an international perspective, a sense of calling the best stories from The Times and augmenting them with unique reporting," was a combination that many readers liked.

As news organizations seek to grow their international reach, this consideration probably holds true for many that have established a reputable brand name on a local or national scale. However strong the brand name, its association with a particular place or country can potentially play against that news outlet on the international scene.

Source: New York Times - Media Bistro - Jim Roberts, Digital Editor The New York Times - Martin Gottlieb, Editor, Global Edition