
In August 2007, a European newspaper aggregator venture, dubbed
Imooty.eu, was launched in beta version (
read background here, based on a profile by the
Online Journalism Review). Over the weekend, Imooty has launched a new headline aggregator widget for newspapers to implement on their sites (pictured left -
see their widget platform here).
Imooty's "plan is really to develop a powerful tool for news syndication," said co-founder
Kristoffer Lassen (who founded the site with
Blaise Bourgeois). "The purpose is to democratize access to the most important mainstream information sources of Europe." The site now aggregates RSS feeds with latest headlines from about 450 newspapers in 19 European countries.
Imooty.eu, a newspaper and blog aggregatorUnlike services such as
Factiva or
LexisNexis, which are geared towards professionals and have costly fees, Imooty aims to provide a mainstream and free news search resource. Newspapers' RSS feeds that are featured on the homepage are generally chosen for their prominent size and influence, but sometimes also for their known expertise in a particular domain (
Morgenbladet in Norway for its 'Culture' coverage).
Users can conveniently view latest headlines by country, newspaper, or category of news. A tab enables users to view recent blog headlines - about 700-800 have enrolled so far. Users can also customize search fields by these same criteria.
Does it still make sense to distinguish 'News' and 'Blogs', at a time when some blogs do original reporting and some traditional news brands are turning to lighter, blog-style news?
"It's basically to make a distinction between news brands as we know them today and independent reporters," said Lassen. The line between both may be getting blurry - especially concerning newspaper blogs, but Lassen believes the news consumption and expectations are different between blogs and news sites, although both may be news.
Pros and cons of Imooty for newspapersImooty has launched a specific section called 'Newspaper Universe', so that partnering newspapers can directly upload their feeds and customize them. "You decide how your newspaper brand will appear on the Imooty platform."
Pros:
-
Reach: Imooty "puts newspapers in touch with users who normally wouldn't use them," said Lassen. Through Imooty, readers who are geographically distant, or on the other side of the political spectrum, can discover new titles.
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Mobile: Imooty offers a mobile platform that can be of interest to newspapers.
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Revenue share: Imooty's revenue model will be based on redirecting readers to newspapers' premium (archived) content, and it will share revenues with papers.
"Cons":
- "I can see how, under the old news paradigm, some newspaper people might feel threatened by the model, because it's possibly taking away from local focus. But then again, these are new times, and people relate to media in different ways," said Lassen.
No editorializing, unlike major online news portalsNews featured on the homepage is ranked by 'clicks' for individual newspapers and recency for headlines: there is no editorializing of content or of the RSS feeds by Imooty. But as Lassen said in his OJR interview, "readers now demand concise information that directly addresses their personal "need to know" requirements in an age when people are swamped by news sources." So why not give readers editorial guidance?
"That's the role of the big Internet brands. Google does this, by editorializing their pages," said Lassen.
"Our philosophy is to show the user the way news is from the different publications. We don't editorialize. The purpose is to give a panoramic view of what's actually out there."
News aggregation and Imooty: a resource for news professionalsIn that respect, Imooty may be of greater use to news junkies or journalists than to the general public, at least in its first steps.
"You really have to be a news-interested person to be interested in Imooty, but it can be a starting point for ordinary news users as well."
"A lot of people like to have a pre-packaged news product," said Lassen. Although the trend towards news aggregation is increasingly visible, newspapers' role is also to provide their news judgment to sort news in an organized manner.
Future developmentsImooty is working to develop its multimedia offerings, including its
mobile platform, podcasts and IPTV. According to Lassen, "this is also the direction newspapers are going in," because text-based content will be less prominent on mobiles. Imooty has launched a mobile site in beta.
According to Lassen, Imooty now has about 15,000 unique visitors and 50,000 page views monthly.
Imooty is still in full development and is still in the process of signing on official newspaper partners. This weekend it launched its imooty headline aggregator widget, which can be implemented by news sites that wish to open up their doors to other relevant sources.
Source: Kristoffer Lassen, co-founder Imooty.eu