Results matching “multimedia empo”

 Every web-based news source must take great care in providing an efficient layout. For two reasons. Studies have shown that, in a general manner, the print-format of newspapers is still more practical than web versions for cursive visual scans and information retention. The second reason is common sense: since traditional newspapers’ readership is migrating to online, it’s even more essential for them to produce a quality online format. So how do you do it? 

Whew! What a turbulent year for the newspaper industry. One would think that after so many developments, positive and negative, that the storm would be ebbing. But 2005 may be just the beginning.

Below are eight trends that the Editors Weblog feels will have major effects on newsrooms in 2006:

1. Print/Online integration becoming the norm
2. Threats against investigative journalism growing
3. More transparency needed
4. Breaches appearing in the free news ideology
5. News agencies competing with newspapers
   
6. Social networking: advantages for newspapers
   
7. Mobile TV threatening mobile news
8. News organizations becoming entertainment companies

Please feel free to comment and add your own ideas.

Happy New Year to all!

An article in the San Francisco Chronicle this week tells of the popularity of the social networking site MySpace, recently acquired by Rupert Murdoch's News Corp., with music groups trying to gain exposure. The first thing that struck me was, "Why doesn't the Chronicle and newspapers everywhere open themselves up to this digital opportunity?" Essentially what these bands have been doing is loading recordings of their music, pictures and tour dates on to the 22.5 million-user-strong MySpace, complimenting or bypassing altogether the normal process of whirlwind tour advertising and trying to scratch out a living selling homemade cassettes from the back of their rusty rundown equipment van. The article says that about 350,000 bands have already posted their material on MySpace, 3,000 of those coming from the San Francisco Bay Area alone. That's a potential 3,000 opportunities that the Chronicle has missed. Here's why:

An article in the San Francisco Chronicle this week tells of the popularity of the social networking site MySpace, recently acquired by Rupert Murdoch's News Corp., with music groups trying to gain exposure. The first thing that struck me was, "Why doesn't the Chronicle and newspapers everywhere open themselves up to this digital opportunity?" Essentially what these bands have been doing is loading recordings of their music, pictures and tour dates on to the 22.5 million-user-strong MySpace, complimenting or bypassing altogether the normal process of whirlwind tour advertising and trying to scratch out a living selling homemade cassettes from the back of their rusty rundown equipment van. The article says that about 350,000 bands have already posted their material on MySpace, 3,000 of those coming from the San Francisco Bay Area alone. That's a potential 3,000 opportunities that the Chronicle has missed. Here's why:

An article in the San Francisco Chronicle this week tells of the popularity of the social networking site MySpace, recently acquired by Rupert Murdoch's News Corp., with music groups trying to gain exposure. The first thing that struck me was, "Why doesn't the Chronicle and newspapers everywhere open themselves up to this digital opportunity?" Essentially what these bands have been doing is loading recordings of their music, pictures and tour dates on to the 22.5 million-user-strong MySpace, complimenting or bypassing altogether the normal process of whirlwind tour advertising and trying to scratch out a living selling homemade cassettes from the back of their rusty rundown equipment van. The article says that about 350,000 bands have already posted their material on MySpace, 3,000 of those coming from the San Francisco Bay Area alone. That's a potential 3,000 opportunities that the Chronicle has missed. Here's why:

The New York Times' decision to merge its print and online newsrooms will be looked back on as the tipping point for the future of newsrooms everywhere. It will be considered the moment in history when newspaper organizations realized and began to capitalize on the true potential of the internet. The engines have been purring at the starting line for some time as several smaller papers have already adopted similar strategies, but the Times just waved the green flag and sent them roaring down the track. Powered by the rapid spread of broadband, newspapers the world over will all be racing for the golden cup of multimedia convergence.

One of the reasons that newspapers and TV broadcasters are losing their audience is because there are too many other forms of media attracting their attention. By combining these media, news organizations will retain and attract more customers. A sole piece may just scratch the surface of a story, but packaged with multimedia compliments, the audience will dive deeper, consuming a thorough and educational news experience. Senior VP of digital media at NYT Martin Nisenholtz sees the eventual inclusion of 30 to 40 daily multimedia reports on his paper's website: "(NYT multimedia is) still baby steps, but it's a hell of a lot more robust than even two years ago. Our multimedia now is embedded into the rhythm of the way we produce the Web site, and all of that is done in collaboration with the newsroom."

For the moment, the Grey Lady has said that it will not oblige its staff to adapt to the net, that it expects some resistance. But the fact is, the multimedia race has begun and you'll be disqualified pretty quickly if you don't step on the gas. Ultimately, multimedia internet capabilities will change everything for everybody in the news cycle...

The New York Times' decision to merge its print and online newsrooms will be looked back on as the tipping point for the future of newsrooms everywhere. It will be considered the moment in history when newspaper organizations realized and began to capitalize on the true potential of the internet. The engines have been purring at the starting line for some time as several smaller papers have already adopted similar strategies, but the Times just waved the green flag and sent them roaring down the track. Powered by the rapid spread of broadband, newspapers the world over will all be racing for the golden cup of multimedia convergence.

One of the reasons that newspapers and TV broadcasters are losing their audience is because there are too many other forms of media attracting their attention. By combining these media, news organizations will retain and attract more customers. A sole piece may just scratch the surface of a story, but packaged with multimedia compliments, the audience will dive deeper, consuming a thorough and educational news experience. Senior VP of digital media at NYT Martin Nisenholtz sees the eventual inclusion of 30 to 40 daily multimedia reports on his paper's website: "(NYT multimedia is) still baby steps, but it's a hell of a lot more robust than even two years ago. Our multimedia now is embedded into the rhythm of the way we produce the Web site, and all of that is done in collaboration with the newsroom."

For the moment, the Grey Lady has said that it will not oblige its staff to adapt to the net, that it expects some resistance. But the fact is, the multimedia race has begun and you'll be disqualified pretty quickly if you don't step on the gas. Ultimately, multimedia internet capabilities will change everything for everybody in the news cycle...

The New York Times' decision to merge its print and online newsrooms will be looked back on as the tipping point for the future of newsrooms everywhere. It will be considered the moment in history when newspaper organizations realized and began to capitalize on the true potential of the internet. The engines have been purring at the starting line for some time as several smaller papers have already adopted similar strategies, but the Times just waved the green flag and sent them roaring down the track. Powered by the rapid spread of broadband, newspapers the world over will all be racing for the golden cup of multimedia convergence.

One of the reasons that newspapers and TV broadcasters are losing their audience is because there are too many other forms of media attracting their attention. By combining these media, news organizations will retain and attract more customers. A sole piece may just scratch the surface of a story, but packaged with multimedia compliments, the audience will dive deeper, consuming a thorough and educational news experience. Senior VP of digital media at NYT Martin Nisenholtz sees the eventual inclusion of 30 to 40 daily multimedia reports on his paper's website: "(NYT multimedia is) still baby steps, but it's a hell of a lot more robust than even two years ago. Our multimedia now is embedded into the rhythm of the way we produce the Web site, and all of that is done in collaboration with the newsroom."

For the moment, the Grey Lady has said that it will not oblige its staff to adapt to the net, that it expects some resistance. But the fact is, the multimedia race has begun and you'll be disqualified pretty quickly if you don't step on the gas. Ultimately, multimedia internet capabilities will change everything for everybody in the news cycle...